Melissa Merchant has an enviable marketing pedigree. While still a student at the Kellogg School of Management, the #1 ranked program for marketing, Melissa was president of the Business Leadership Club and helped drive the Marketing Club and its annual conference. After graduation, Melissa worked for the prestigious Deloitte Consulting group and later joined the brand management ranks at Kraft Foods, becoming senior brand manager of such brands as Kool-Aid and Crystal Light. These days, Melissa shares her expertise through her own successful marketing consulting practice.
